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Moderate success

Images of big success and popularity are unbalanced and generally only reflect the positive. More of us would be open to the idea of aiming for moderate success if we understood this bias.


As your status grows, and as more opportunities arise, so do the unforeseen complexities and difficulties. These things compromise our integrity. They are excluded from the advertising.


This distorted view of what it means to be successful is causing a lot of people to waste their time. Trying to achieve a prepackaged, unbalanced idea of an unnecessarily high level of commercial and critical acclaim is unrealistic. It’s greed disguised as ambition.


But in a time where the signal is being lost in the noise, one strategy works better than the others: to deliver a high signal-to-noise ratio. To deliver the goods first, whatever they might be. Then to listen to your audience and change what you’re doing to suit their demands.


Stop making people want your things. Start making things people want.


In so doing, you earn the trust of your followers where others are abusing it.


- Johnny

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