Your work probably has personal importance to you. But your work doesn’t exist for you. It’s by you, but it exists to connect one human being and another.
The work which we consider most worthwhile forms a direct connection between the creator and the audience.
Agencies survive by inserting themselves into the middle of these interpersonal relationships, bartering their only resource (money) in order to receive some of the deflected praise.
The work which makes us feel something is considered worthwhile because there are no such middlemen.