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Protect your imagination



Reality can’t compete with the imagination. You use your imagination more often than you think consciously. False memory experiments prove that remembering something is a creative process. You want to believe what is evident. In order to bypass internal conflict, your mind leans into whatever is most apparent or evident.


So it’s no surprise that advertising works. An attractive simulation is all that’s required for the advertiser to build the bridge between the product and the consumer’s desire to believe. Natural, curious creativity closes the gap. When we’re imagining future outcomes, we tend to imagine positive ones, where we win and succeed. We’re not buying shaving cream. We’re buying a story.


The imagination is a powerful tool being used as a weapon, most often against you.

Being aware of this enables you to first resist intrusive messaging, then to take action by putting your imagination to work.


Imagine a future outcome, where you find the people who are empowered, enriched and inspired by your work. Then, write a short blog post about it.


Protect your own imagination from dilution by the constant force of invasive, false imagery. Then, harness it to your service through constant positive action.


- Johnny

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