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Reality can’t compete with the imagination

Reality can’t compete with the imagination.


False memory experiments prove that remembering something is often a creative process. You want to believe what is evident. To bypass internal conflict. Your mind leans into whatever’s in front of you.


So it’s no surprise that advertising works.


All that’s required to influence you is a clearly visible, attractive simulation of reality. Natural, curious creativity closes the gap.


When we imagine future outcomes, we tend to imagine positive ones, where we win and succeed.


We’re not buying shaving cream. We’re buying a story.


Your own imagination is a powerful tool being used as a weapon. Often against you.


Being aware of this enables you to first resist intrusive messaging, then to take action by putting your imagination to work.


Imagine a future outcome, where you find the people who are empowered, enriched and inspired by your work. Then, write a short blog post about it.


First, protect your imagination. Then, harness it into your service through constant, positive action for a few people who genuinely care.


-- Johnny

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