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Ship your work

Make sure that whatever you’re creating can be uniquely identified as yours. It should sound different. It should look different. Share it with people.


Then, take all the advice - positive or otherwise - and use it to paint a picture of who took the time out of their day to offer it to you.


It’s course correction.


Fine-tune your next project. And the next. Little by little, you get to a clear picture of your audience.


Edge away from your own idea of what is needed in the world.


Shift closer to the broad and unpredictable reality of what people you’ve never heard of really want.


They don’t want promises that your next one will be better. They want a link that says ORDER NOW.


Ship your work.


-- Johnny


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