The value of paper bills is zero. The value of our undiscovered work is zero.
We now have an opportunity to spread the work we do without the risk of it being intercepted, edited and diluted before it reaches our audience. To raise the number upwards from zero.
What’s the catch?
We have to prove it. That the value of our undiscovered work is greater than zero. That other people already think so.
By repeatedly showing up, listening, and implementing the needs of our small audience into what we offer. By being who we claim to be and earning their trust.
On and on. Day by day. Slowly. Reliably.
Do the work.