“Until you've had the experience of being booed and hissed at you don't know what a real audience is.” - Orson Welles
Your audience is the first wave of ears to receive your work.
The smaller your audience, the more personal your communications with them need to be.
To send broad-appeal messages to a small audience is to sacrifice an opportunity to show that you care enough about them to drop the act.
Otherwise, you run the risk of looking like yet another big talker.
Assume your audience is smarter than you. Collectively, they are.